Eva Kinesiology Project
Advertising and Branding
Eva Kinesiology is helping people who suffered from sports or related injuries. The idea is to spread a core message to injured people that Eva is here to help them regain their function and return to their daily routines. To be strong and healthy is a strong symbol in the twenty–first century, particularly on the West Coast where health-consciousness is important for our young urban population.
The goal for design is to captured Eva’s persona and the health culture of urban Vancouver in a complimentary mix. The treatment modality is reflected in the logo’s theme and overall design, including the shapes of the lettering and the sharp dynamic colours. The element of forward movement and power are captured in the pointed arrow of the logo. The orange colour of the logomark invites a sense of warmth.
The design for the advertising campaign is inspired by Futurism, it is based on geometric style, representing the shift back to normalized body movement. Composition for creating the logo is based on L-Shape composition.
Type of work: Creative Direction, Graphic Design, Photography, Illustration